Enterprise Signs Converting to LED 1:49 Chapter 1: Converting to LED Intro Our introduction to the process of converting to LEDs. 1:22 Chapter 2: History and Perspective Learn more about how LED's have evolved over the years. 3:54 Chapter 3: LED Benefits Listen to our 14 reasons LED conversion can positively affect your portfolio! 1:14 Chapter 4: LED Technology French Bolen addresses LED technology that specifically impacts signage. 2:10 Chapter 5: What to Consider What you need to consider before jumping into a nationwide LED retrofit program. 1:55 Chapter 6: ROI/Payback What type of return on investment should you expect when you switch to LED's? 1:08 Chapter 7: Wrap Up A brief wrap up on the previous 6 chapters of LED's. Managing Your Brand Refresh 2:21 Chapter 1: Introduction to Managing Your Brand Refresh French Bolen, VP of Sign Solutions at Enterprise Signs, discusses all the topics we will cover in this Masterclass. 1:53 Chapter 2: What is a Brand Refresh? French Bolen discusses what is and is not a Brand Refresh, and what different types of Brand Refreshes are common. 1:13 Chapter 3: Why Refresh and Refresh Examples Why does a brand chose to have a refresh and could it be time for you to consider? 1:59 Chapter 4: Justifying Brand Refreshes If you’re wondering if it’s time to refresh your brand, consider these justifications: 2:07 Chapter 5: Brand Refresh Steps What steps should you follow when working on a Brand Refresh? 1:16 Chapter 6: Attributes of a Well Designed Logo French Bolen breaks down the 6 key features for a logo. 1:55 Chapter 7: Brand Refresh Steps Continued Steps you should follow after deciding to move forward with a Brand Refresh. 0:59 Chapter 8: Wrap Up French Bolen concludes our Masterclass on Managing Your Brand Refresh.