- Ch. 1: Intro (2:21)French Bolen, VP of Signage Solutions at Enterprise Signs, discusses the topics we will cover this Masterclass.
- Ch. 2: What is a Brand Refresh? (1:53)It’s easy to get confused when discussing the difference between rebranding and refreshing your brand, learn the difference in this chapter.
- Ch. 4: Justifying Brand Refreshes (1:59)You created a refreshed logo that checks all the boxes. What happens next?
- Ch. 5: Brand Refresh Steps (2:07)What is the process that you need to follow for a successful Refresh?
- Ch. 6: Attributes of a Well Designed Logo (1:16)Let’s talk about the attributes of a well-designed logo:
- Ch. 7: Brand Refresh Steps Continued (1:55)What steps should you continue to follow when you decide to move forward with a brand refresh?
- Ch. 8: Wrap Up (0:59)Allow French Bolen, VP of Signage Solutions at Enterprise Signs, to close the discussion on Brand Refreshes.
- Ch 1: Intro to Signage Repairs (1:47)Learn how you can protect your signage from nature's elements!
- Ch 2: Fix it After it Breaks (3:54)How can you bundle on demand repairs with preventive measures?
- Ch. 1 Converting to LED Intro (1:49)Allow French Bolen, VP of Sign Solutions with Enterprise Signs, to introduce the process of converting to LEDs.
- Ch. 2: History and Perspective (1:22)Inquire more about how LED's have evolved over the years.
- Ch. 3: LED Benefits (3:54)Listen to our 14 reasons LED conversion can positively affect your portfolio!
- Ch. 4: LED Technology (1:14)French Bolen addresses LED technology that specifically impacts signage.
- Ch. 5: What to Consider? (2:10)What you need to consider before jumping into a nationwide LED retrofit program.
- Ch. 6: Return on Investment (1:55)What type of return on investment should you expect when you switch to LED's?
- Ch. 7: Wrap Up (1:08)Allow French Bolen, VP of Sign Solutions with Enterprise Signs, to briefly wrap up the previous chapters regarding LED's.
- Ch 1: Decommissioning Signs Intro (2:17)Understanding more about the sign decommissioning process will allow you to execute the program efficiently and within budget so you can focus on other priorities.
- Ch 2: Reasons for Decommissioning Signs (0:59)Just because you are removing signs, it’s not always bad news.
- Ch 3: Hazards Ahead (0:45)There are strict guidelines for disposing signage, make sure you plan carefully or you could face legal action.
- Ch 4: Execution (1:19)Working with a company with national capabilities is essential when you need dozens to hundreds of signs removed.
- Ch 5: Budget (1:22)Stefanie discusses how to sign removal can have an ROI for your brand's equity.
- Ch 6: Repairs (0:58)What repairs do you need to be aware of when you are removing your signage?
- Ch 7: Safety (1:18)Last, and certainly not least, the safety of sign technicians and anybody in the area of the sign removals is always a key consideration.
- Ch 8: Wrap Up (1:04)When planning store closings over a wide geographical area, it becomes much more complex and requires a different resource. Do your homework and choose a sign partner with demonstrated capabilities and experience.
- Ch 1: Intro to Signage 101 (3:32)French Bolen begins our introduction sign Masterclass, Signage 101
- Ch 2: Sign Industry Overview (4:29)The sign industry is unbelievably large, let French guide you through it
- Ch 3: Sign Codes (2:18)Learn how to navigate over 30,000 municipalities and their sign codes
- Ch 4: Types of Signs (7:22)Plyons, Momuments, High Rises, Oh My! See in this chapter the differences in types of signs.
- Ch 5: Lighting Technology (5:03)Learn about the history of lighting technology and your options today
- Ch 6: Types of Sign Programs (2:05)When your sign partner says they manage sign programs, what does that mean? What are the different types of sign programs and how does that affect how you manage your brand?
- Ch 7: Materials and Terminology (2:20)French discusses some common terms you are bound to run across.
- Ch 1: Intro to Signage 201 (4:37)French Bolen begins our advanced Signage class, Signage 201!
- Ch 2: Review of Sign Faces (5:39)Learn about Cabinet Face Types and find which type suits your needs best
- Ch 4: Schedule and Processes (1:55)If you have a project with a firm deadline, make sure your sign partner creates a schedule with major milestones
- Ch 5: Sign Audits (2:58)Signs are an asset to your business, take care of them to ensure they continue to provide value to your brand.
- Ch 6: Family of Signs/Brand Books (2:38)Why should your brand have a brand book and what are the benefits?
- Ch 7: Engineering Specifications and Budget (2:38)Why does more detail matter when discussing sign engineering?