French Bolen, VP of Signage Solutions at Enterprise Signs, discusses the topics we will cover this Masterclass.

It’s easy to get confused when discussing the difference between rebranding and refreshing your brand, learn the difference in this chapter.

Why should your brand consider a refresh?

You created a refreshed logo that checks all the boxes. What happens next?

What is the process that you need to follow for a successful Refresh?

Let’s talk about the attributes of a well-designed logo:

What steps should you continue to follow when you decide to move forward with a brand refresh?

Allow French Bolen, VP of Signage Solutions at Enterprise Signs, to close the discussion on Brand Refreshes.

Learn how you can protect your signage from nature's elements!

How can you bundle on demand repairs with preventive measures?

So, which costs more in the long-run?

French Bolen wraps up our topic of On Demand Signage Repairs

Allow French Bolen, VP of Sign Solutions with Enterprise Signs, to introduce the process of converting to LEDs.

Inquire more about how LED's have evolved over the years.

Listen to our 14 reasons LED conversion can positively affect your portfolio!

French Bolen addresses LED technology that specifically impacts signage.

What you need to consider before jumping into a nationwide LED retrofit program.

What type of return on investment should you expect when you switch to LED's?

Allow French Bolen, VP of Sign Solutions with Enterprise Signs, to briefly wrap up the previous chapters regarding LED's.

Understanding more about the sign decommissioning process will allow you to execute the program efficiently and within budget so you can focus on other priorities.

Just because you are removing signs, it’s not always bad news.

There are strict guidelines for disposing signage, make sure you plan carefully or you could face legal action.

Working with a company with national capabilities is essential when you need dozens to hundreds of signs removed.

Stefanie discusses how to sign removal can have an ROI for your brand's equity.

What repairs do you need to be aware of when you are removing your signage?

Last, and certainly not least, the safety of sign technicians and anybody in the area of the sign removals is always a key consideration.

When planning store closings over a wide geographical area, it becomes much more complex and requires a different resource. Do your homework and choose a sign partner with demonstrated capabilities and experience.

French Bolen begins our introduction sign Masterclass, Signage 101

The sign industry is unbelievably large, let French guide you through it

Learn how to navigate over 30,000 municipalities and their sign codes

Plyons, Momuments, High Rises, Oh My! See in this chapter the differences in types of signs.

Learn about the history of lighting technology and your options today

When your sign partner says they manage sign programs, what does that mean? What are the different types of sign programs and how does that affect how you manage your brand?

French discusses some common terms you are bound to run across.

French Bolen concludes our Masterclass on signage 101

French Bolen begins our advanced Signage class, Signage 201!

Learn about Cabinet Face Types and find which type suits your needs best

French teaches the five basic parts to channel letters

If you have a project with a firm deadline, make sure your sign partner creates a schedule with major milestones

Signs are an asset to your business, take care of them to ensure they continue to provide value to your brand.

Why should your brand have a brand book and what are the benefits?

Why does more detail matter when discussing sign engineering?

French Bolen concludes our Masterclass on Signage 201